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Custom fishing rods and handmade baits made proudly in the USA.

An Elevated Fishing Experience

Ethos Tackle Co. focuses on quality, customization, and utility. Handmade by an experienced fisherman of over two decades, Ethos products are crafted with functionality, durability, and excellence in mind. 

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Platinum & Black Label

Choose from an assortment of entry level Platinum or high end Black Label rod series, or simply customize your own. 

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ETHOS family

I’ve had two Platinum series rods custom made; they’re phenomenal in terms of sensitivity, casting performance, and finish quality.

Jack M.

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